Sony Ericsson has launched time2rock, a new nationwide volunteering initiative with a local focus and a shamelessly cool musical twist. Adding a brand new element to the Australian youth landscape, time2rock encourages Australian youth to give two hours of their time to a voluntary cause. They will then be rewarded for their efforts with amazing musical content and tickets to exclusive money-can’t-buy concerts – featuring the likes of Cut Copy, End of Fashion and Cassette Kids. By making the principle of volunteering easier to practice, time2rock helps young people help their community and then rewards them for their efforts.

Australians can join the new movement by visiting www.time2rock.com.au to choose from an extensive list of Clean Up Australia events to get involved in. The website also provides information on how they can organise their own community service activities, and encourages participants to share their story on how they are currently volunteering.